Primal 'Cue is home to some of the best BBQ you'll find in Wisconsin. This locally owned, veteran owned BBQ joint started as a catering company which blossomed into opening up a food truck. The food truck became so popular that lines were forming long before they opened, and they would end up selling out of their BBQ almost instantly, which then blossomed into opening up their own location in the Sun Prairie Ice Arena.

Primal 'Cue is new to sponsoring SPWYF in 2026, and we're happy to have them on board and want to thank Chef Andrew and the rest of the Primal Cue staff for their support and partnership!